Are you sending a ton of emails and waiting for responses? We’ve all been there. Unanswered emails can quickly become a complicated mess of variables. Is the subject line not grabbing them? Does the data need to be more compelling? Did I reach out to the wrong person? Is my email not grabbing Read more

With email outreach, you get out what you put in. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. Like in link building, quality beats quantity with email outreach. You don’t need 1,000 emails to get ten mediocre results. Read more

Link building is a fundamental part of a sound SEO strategy. But, each link building strategy and tactic has its place depending on the size of your site or company and your goals. For established sites, link insertions are a valuable tactic to add to a white hat link building playbook. But I've Read more

Update: Since March 2024's Helpful Content Update, many people have again debated the value of links. So, I decided to update this piece to provide more context. Now, more than ever, quality links are more important than quantity. Google has put the pedal to the metal by using AI for evaluation. They Read more

Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google's gray area: guest posting sites. In the early days of Google, guest posting (aka guest blogging) was seen as a legitimate SEO strategy, and Google didn't publicly Read more

Chrome extensions are a dime a dozen. If you’re anything like me, you try a new one every week. Extension Monitor saw the count at over 188,000 extensions a few years ago. That is a lot of extensions to try out. There are also a lot of duds out there. Luckily, I’ve done much of the legwork Read more

Building links is a time-intensive process. While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, Read more

Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Link building can be especially beneficial in competitive Read more

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. Links are the main way Google traverses the web. Links help provide valuable context and will always remain part of Google’s algorithm. That will never change. However, as Google shifts its Read more

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. I was also aware that my success in the new role Read more