Excellent thoughts, Vartika! Thanks for commenting.

This is really an insightful post. A post with examples helps in understanding the concept even to a beginner and I must say you have done a great post which covers all the important points. We also follow outreach technique for our clients and most of our outreach process is infographic outreach. I also like to share my tips for those who are beginners to this outreach process.

We do A/B testing with infographic’s subject lines just to know how it goes. Also, we mention “Infographic” in our email subject lines itself so as to be clear and to the point. We also do a one time follow up after few days of initial post and this is important which many people forget or generally skip.

Also, I personally think it’s important to send a thank you email to the blogger when they publish your post or infographic. We also follow guestographic technique at times as many of the bloggers are interested to have a ready piece of content and we make sure to provide a unique piece of content to each blogger even for the same infographic.

Also emails signatures should have social accounts and website so that a blogger can check the profiles. Moreover, searching and emailing the write editor is important inspite of sending a pitch at a general email address of the magazine/blog.

Thanks
Vartika Sharma