I met Reboot Online's Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us. In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran. So, I wanted to know more. Oliver told me I needed Read more

I came across Mark Rofe on X after announcing he was starting a newsletter named DigitalPRNewsletter.com. I dug in a bit more to find that Mark has had a prolific career in digital PR. He's been involved in some of the most clever campaigns I've seen, including one where he took out a billboard ad Read more

We talk a lot about link building strategies on our blog. With the Helpful Content algorithm update, AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson, who owns and operates a link building agency, Linkpitch.io, that is deep in the trenches building Read more

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. However, I connected with him when he offered a free run-through of his new tool, Positional, on LinkedIn before its launch. I saw an extremely Read more

When John Mueller tweeted that he liked digital PR, there seemed to be a mad scramble for U.S. agencies to add it as a service. However, I've always felt that the US had much to learn from the UK. From creative ideas to strategic workflow, they seemed to be years ahead of the U.S. So, I set out Read more

I first met Hannah Smith online when I was asking for feedback about working with journalists. She was the first to reply and wanted to be a part of whatever it was I was working on. This tenacity and interest in the craft is what makes her one of the best around. She's been in the digital PR game Read more

This was a very special podcast for me. I first came across Brian Dean via his Backlinko site around 2014. I ended up taking his course, SEO That Works, and I credit what I learned in that course with helping me get my first real content marketing job with Siege Media. Since then, I've been an Read more