Key Takeaways 50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts.  57% of entrepreneurs didn’t understand the terms backlink or inbound link. 68% of entrepreneurs planned Read more

The COVID-19 pandemic is uncharted territory for everyone, including public relations (PR) professionals trained to respond to crises. But as more people are turning to social media for distractions and news articles for information, COVID-19 has brought Americans online like never before. Has the Read more

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data.  When we think about how journalists and writers work in the industry today, they are squeezed tighter than ever. With a huge amount of redundancies Read more

Producing quality content is an essential part of most digital marketing strategies. But what makes content quality? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant? There are a lot of answers to that Read more

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition.  When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. Most people Read more

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Newsjacking is adding value to an existing popular conversation online. The process behind that is what I’ll expand on here, along with how to make sure the tactic adds bottom-line Read more

Success in link building and digital PR comes from personalization.  When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other Read more

Recently, we analyzed over 200,000 pieces of content in five verticals (Health, Finance, Tech, Entertainment, and Travel) in order to determine how the PR landscape will look in 2020. A big part of that research involved reviewing the different ways that journalists communicate, not just in terms of Read more

When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively.  But when creating content for your site, your goal is to create something newsworthy, interesting, and original.  Then, the thought Read more

What do Halloween, the winter holidays, and the Fourth of July have in common? For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. There are few things in the PR world worse than going to pitch to Read more