Hi Cameron,

There are a lot of opportunities where journalists/bloggers talk about a brand or piece of content or study but don’t include a link back to it. This is an easy win. I’ll reach out and say something like “Thanks for mentioning our content/brand/study, would you mind linking over to the [content] so it’s easy for readers to find?”

Technically it’s claiming a link for the first time (and not re-claiming it), but that’s the standard term that people tend to use for those types of opportunities. Does that help?

Thanks!

Reaching out to writers after you’ve read something they’ve posted is a great way to build relationships and rapport. Good idea!

Stephanie

Amazing article… I’ve been neglecting the promotion part of my content marketing for such a long time.

And I’ve been neglecting the part of the promotion that happens BEFORE the content is published even longer!

I’ve started researching this stuff just recently and I think your post is brilliant!!

One other thing I would like to add here:

It would be much more effective and much less time consuming if you do all these outreach tactics naturally, and not just prior to writing a piece.

Once you read a new article, you can comment on it and reach out to the author just for the sake of it. Then.. in case you’ll be writing your own piece about it, you will already have a small connection waiting to be expanded.

How does that sound? 😉

For ongoing opportunities, I think you will find Mention.com helpful. It catches a lot of mentions and opportunities that Twitter and Google Alerts together does not. Would love for you to give it a try and let us know what you think. Look forward to your feedback.

Thanks again!
Shannon

Thanks Stephanie.

I don’t currently have anything planned, but that’s a great idea. I’ll see what I can do. Thanks!

Thanks!