Comments on: Research: How To Write Subject Lines that Drive Open Rates https://www.buzzstream.com/blog/subject-line-open-rates-study/ Tue, 12 Dec 2023 20:49:19 +0000 hourly 1 https://wordpress.org/?v=6.5.3 By: Steven Lucas, Internet Marketing https://www.buzzstream.com/blog/subject-line-open-rates-study/#comment-821512 Sun, 23 Nov 2014 08:28:12 +0000 https://www.buzzstream.com/?p=3482#comment-821512 Hi Kelsey,
What fantastic information. It almost certainly applies to email marketers writing to their lists as well. Well worth repeating everywhere a writer has to engage their audience.

Thank you so much for this valuable resource.

Regards,

Steven Lucas

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By: Kelsey Libert https://www.buzzstream.com/blog/subject-line-open-rates-study/#comment-815119 Tue, 18 Nov 2014 18:05:23 +0000 https://www.buzzstream.com/?p=3482#comment-815119 Hi Anna, I’m glad you loved the graphic! It’s always great to have data that backs up our assumptions, and it’s even more valuable when data proves our assumptions wrong! I’ve seen several posts encouraging 3-5 follow up pitches, so it’s important to note that 85% of publishers want a max of 1-2 follow ups. Another surprising figure for me was that 85% of publishers want raw data with the pitch. When you consider that 53% of publishers have blocked at least one person due to bad pitching practices, this data becomes even more important! Glad we could help out.

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By: Anna Morrish https://www.buzzstream.com/blog/subject-line-open-rates-study/#comment-814788 Tue, 18 Nov 2014 10:00:30 +0000 https://www.buzzstream.com/?p=3482#comment-814788 Loved the graphic. It highlights many things we may all assume, but we now have figures to prove and can see where else to target.

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By: Erik Wittreich https://www.buzzstream.com/blog/subject-line-open-rates-study/#comment-814202 Mon, 17 Nov 2014 22:29:27 +0000 https://www.buzzstream.com/?p=3482#comment-814202 Thanks for the takeaways. Several very useful nuggets in here.

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By: Ross Simmonds https://www.buzzstream.com/blog/subject-line-open-rates-study/#comment-809714 Fri, 14 Nov 2014 02:50:01 +0000 https://www.buzzstream.com/?p=3482#comment-809714 In a world filled with BuzzFeed articles and top 10 lists, it’s so easy to fall into the trap of using these click-bait driven subject lines when pitching media. We live in a time when clicks rule everything. Some journalists and writers only get paid when they drive traffic so it’s a common thought that click bait is something these folks would want. Well this infographic definitely sheds light on the truth – Great job and thanks for sharing!

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