Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. But ultimately, the goal is the same: to get high-authority Read more

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more Read more

Email is the best way to contact reporters, though social media is a close second. Finding them can be a challenge. We’ll show you how.   Imagine a world where journalists saw every piece you published. Unfortunately, that world doesn’t exist. We need to work for our coverage, get Read more

Unfortunately, no one tool or tactic captures every mention of a campaign. Journalists don't respond; they post. Some forget to link. And even if they do, link indexing tools don't cover every nook and cranny of the internet. However, for link builders and digital PRs, reporting that one extra Read more

If you aren’t reaching the correct person, a media pitch, no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report, the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; Read more

Digital PR is one of the best strategies for building high-authority backlinks in 2024. As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates, building backlinks is more important than ever. Even some white hat link building strategies Read more

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re Read more

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn't mean all press Read more

Are you sending a ton of emails and waiting for responses? We’ve all been there. Unanswered emails can quickly become a complicated mess of variables. Is the subject line not grabbing them? Does the data need to be more compelling? Did I reach out to the wrong person? Is my email not grabbing Read more

With email outreach, you get out what you put in. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. Like in link building, quality beats quantity with email outreach. You don’t need 1,000 emails to get ten mediocre results. Read more