Thanks a lot! Really glad you like it.
IMO every decision should be backed up by data – especially with the tools we have available to us as digital marketers! Often, it is extremely difficult or expensive to get the data you need, or even time intensive to use correctly, but hopefully the guide I put together above is pretty straight-forward for people to follow.
Within a few days you can quickly decide the best strategy to get your domain(s) ranking competitively, whether that be link building, content creation or whether a deeper dive into the technical limitations of the domain is needed. It’s typically those key areas (in combination for more competitive SERPs) where time should be spent.
Many thanks,
Darren.