Are you sending a ton of emails and waiting for responses? We’ve all been there. Unanswered emails can quickly become a complicated mess of variables. Is the subject line not grabbing them? Does the data need to be more compelling? Did I reach out to the wrong person? Is my email not grabbing Read more

You can find anything on the internet, right? It sure seems that way. So why is it so hard to find people’s email addresses? Some people, especially freelancers, don’t like to be found (or emailed). Others may want their contact information seen but haven’t taken the time to update it. Nevertheless, Read more

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, Read more

It can be challenging to find a marketing article that doesn’t mention influencer marketing lately. Influencer marketing has become the rising star in the world of marketing. The catalyst of this rise is the growing trend of consumers connecting with and trusting influencers over brands.  Influencer Read more

As artificial intelligence (AI) becomes more commonplace at the office and in everyday life, questions continue to arise: Will AI ever understand causation, or will AI take over the world and leave humanity in damnation? For media professionals, whose inboxes are flooded with a daily dose of hundreds Read more

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Sticking to traditional advertising channels will cause you to drown out in the crowd.

Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, Read more

We’ve all been there. We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic.

It could be a pop-up prompting us to subscribe to a newsletter or an ad playing before Read more

The question, “What’s your favorite podcast?” has become as popular of an ice breaker as “What’s your favorite TV show?” This is because podcasting awareness has exploded in recent years, so it’s a perfectly normal question to ask while making small talk.

To really bring the podcasting Read more

The original version of this post was written by the ridiculously talented Stephanie Briggs. Although it has been updated heavily it’s incredible how much of the original information still rings true. To keep up to date with her current goings-on, head over to Briggsby.

Many content marketers Read more

Content marketing takes time and effort.

And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!).

By working together with other guest bloggers on content creation and helping each other get Read more