Stephen Panico

Stephen manages growth at BuzzStream and also ponders and writes about outreach strategies that he hopes are occasionally helpful. When he's not doing all of that you can find him trying to level up his home cooking or playing games of strategy and chance.

ARCHIVED How to Connect Your Gmail to BuzzStream

In this lesson, you'll learn how to connect your Gmail account to BuzzStream. First, click on the gear in the upper righthand corner and select Settings. Then, from the lefthand menu, select Connect to email. From here, click on the Gmail icon, and it will open a new window listing the Read more
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Perceptions of Digital PR

Key Takeaways 50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts.  57% of entrepreneurs didn’t understand the terms backlink or inbound link. 68% of entrepreneurs planned Read more
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Pitching Around Covid-19

The COVID-19 pandemic is uncharted territory for everyone, including public relations (PR) professionals trained to respond to crises. But as more people are turning to social media for distractions and news articles for information, COVID-19 has brought Americans online like never before. Has the Read more
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Major BuzzStream Improvements Are Coming

In the next month, we’ve got some major changes coming to BuzzStream that are going to seriously improve the product. After numerous iterations, user studies, and feedback from teams using it hands-on, I can safely say this is one of the biggest updates to the product we’ve ever made.  Of course, Read more
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Connecting to Ahrefs

Connecting to Ahrefs in BuzzStream is very straightforward. To so do, just click on the Connect to Ahrefs button in the edit project screen, or new project creation modal. Now you’ll be taken to our third party integrations screen in a new tab. From here just click on “Connect to Ahrefs”. You’ll Read more
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Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?

We’ve all been there. We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. It could be a pop-up prompting us to subscribe to a newsletter or an ad playing before Read more
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Creating The Most Authoritative Content

Producing quality content is an essential part of most digital marketing strategies. But what makes content quality? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant? There are a lot of answers to that Read more
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The New BuzzStream User Interface Beta is Open

Every now and then, you’ve got to shake things up a bit. That’s why we’re extremely excited to announce that BuzzStream is starting the open beta for our new navigation and UI! This update introduces several changes and a complete refresh of the BuzzStream interface that makes it more modern, Read more
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Select Recipients: Updated Flexibility to Send Outreach to the Right People

  Just in time for the holidays, we’ve got an announcement that is short but oh so sweet. We’re very pleased to announce that you can now select recipients for contacts in your Websites tab! But what exactly do we mean by “recipient” here? Let me explain. We broadly Read more
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Words Matter: How Journalists in Different Verticals Think & Write

Recently, we analyzed over 200,000 pieces of content in five verticals (Health, Finance, Tech, Entertainment, and Travel) in order to determine how the PR landscape will look in 2020. A big part of that research involved reviewing the different ways that journalists communicate, not just in terms of Read more
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