You probably know what HARO is. You may have even responded to a few of the emails. But here's the real question: Is responding to HARO queries worth your time today? And if it is, how do maximize your efforts? In 2008, PR guru Peter Shankman would regularly receive requests from the press Read more

In addition to writing content for BuzzStream, I also publish articles in places like The Next Web and Entrepreneur. Help a Reporter Out (HARO) is my go-to-resource for finding sources and meeting wonderful PR professionals. Through the platform, I’ve surfaced my best stories and have made hundreds Read more

One important quality top PR leaders share is a passion for learning, experimenting, and growing. Even though the field is timeless, it’s also one that evolves constantly thanks to new social media channels and communication mediums. As a result, PR leaders have to wade through lots of noise. Some Read more

Let’s cut to the chase. The PR community is under immense pressure to translate efforts to ROI—a task that often feels daunting, nebulous, and sometimes impossible. While common sense tells us that media outreach and community relations are among the best growth-drivers for our businesses, our Read more

There are a lot of differences between “traditional” and “inbound” PR, but at the end of the day they’re both built on the same foundation: relationships. Throw any adjective you want in front of PR, but relationships will always be there. First, let’s talk about inbound PR in general. Read more

Every marketer dreams of creating the next viral hit; however, you don’t need to reinvent the wheel to go viral. In fact, some of the most successful campaigns simply ride the wave of the social phenomenons sweeping the web.     Let’s use #selfies as an example. While self-taken Read more

Today's post comes from BuzzStream customer Kevin Raposo, who handles outreach and PR for SimpliSafe. You can find him on the SimpliSafe blog or on Twitter.  I've watched plenty of journalists vent about useless, lame, and irrelevant pitches on my Twitter feed. So I decided to reach out to them, Read more

Journalists and marketers are in strong positions to help each other succeed. Marketers strive to build brand awareness by telling powerful stories. Journalists look to educate and entertain audiences about trending topics. The challenge, however, is that the media landscape is flooded -- and that these Read more

Here's a diagram I've been using internally to explain the strategies and tactics related to SEO, broken down in three major layers: the foundation, on-page, and off-page factors, and modeled in terms of a network layer model. A network stack is a helpful way of thinking about this because it implies Read more