Ladies and gentleman, let me introduce you to BuzzStream co-founder Paul May. Whether you’re familiar with our company or not, you should expect to be hearing his name everywhere soon. With a diversity of expertise rivalling many of the Renaissance masters, Paul is a real life Most Interesting Read more

It is a broad and common refrain you have probably heard before: link building is dead. This kind of reasoning is based upon what the writer means by link building. The term “link building” implies that something can be constructed, such as a house. Brick by brick. That in itself is true, since you’re Read more

PR, content, and marketing pros are all aware of guest posting as a valuable audience-building strategy. The challenge? You have limited time and resources, and you have to make tradeoffs between building your own blog and making contributions to partner sites. As much as you want to do both, you feel Read more

Establishing a diverse, high-quality link portfolio is crucial to increasing your organic rankings. Between July 2013 and July 2014, more than 80 percent of companies increased their spending on tactics that earn links. When launching a campaign, you must be acutely aware of where your campaign Read more

As the internet has become increasingly pervasive, establishing a brand presence and making your content easy to find online has become more important than ever. Consumers have become savvy to – and frequently annoyed by – tactics like mass emails and paid advertising. This means you have to work Read more

  As content marketing and link building become about building relationships, the ability to identify and connect with individuals, organizations and influencers relevant to your industry plays an important role in increasing the awareness and visibility of your brand. I wanted to share Read more

One of the biggest challenges link building and outreach professionals face is measuring the results of their work and connecting them to revenue. Today we'll look at how you can measure the impact of outreach, link building, and content promotion across multiple dimensions, including referral traffic, Read more

Structuring linking campaigns can be tough.  There's so much contrary advice on the internet - Make big content! 301 redirects! Guest post! Make friends! Promote Your Content! And the list goes on. Most of these tactics will work - up to a point, where you'll hit the point of diminishing returns. Read more

Links and resources pages are one of the oldest uses for the web – and an excellent link opportunity. Today’s post will focus on improving your techniques for getting links on links and resource pages. Why Get Links on Resource Pages? Although deeply out of fashion, these links can be excellent Read more

Link prospecting is straightforward. Find a site you can get a link from, find a relevant page, or figure out how to make one. But scaling link prospecting across hundreds of landing pages, multiple sites, and thousands of link partners, is challenging. Qualities of Enterprise-Level Link Prospecting Read more